• Search Engine Marketing [SEM] is process of gaining website traffic by purchasing ads on search engine.
  • It involves the promotion of websites by increasing the visibility and its products in search engine results pages (SERPs) through the means of paid advertisement.
  • It is also alternately referred to as paid search or pay per click.
  • SEM is mainly paid to get traffic on the website.
  • It is highly based on biding and certain use of keywords.