• Pay per click marketing [PPC] is a way of using engine advertising to generate click to your website.
  • In which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
  • PPC is displayed advertisements or banner ads on website, website can also offer PPC ads.
  • Social networking sites like Facebook, LinkedIn, Pinterest and Twitter have also adopted pay-per-click.