MQLs are highly valuable because they focus more on quality than quantity
A more specific example is in C-suite marketing. It’s better to have a small number of C-suite executive leads than hundreds of non-C-suite leads because the former have a higher likelihood of being decision makers.
MQL Advantages in your business:
- Better alignment for sales and marketing teams
- Improved content marketing
- Improved sales workload
- Save time and efforts
- Queue up your priorities