Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.
Lead generation helps to:
- Generate Awareness
- Target Desired Customers
- Collects Important Information about Prospects
- Costs less than Other Advertisements
- Increase in Sales and Profit Ratio
- Contributes to a Positive ROI