• Account-based marketing[ABM] is also known as key account marketing.
  • Account-based marketing mainly focuses on approach to B2B marketing,here the marketing and sales team work together to target best-fit account and turn them into customer.
  • It mainly focus on growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.
  • Account based marketing can help companies to increase account relevance and get the best value out of marketing.